The design challenge was to balance the warmth of a neighbourhood café with a confident, contemporary personality—and make that identity recognisable across packaging, drinks and staff clothing.
We developed complementary logo treatments for different applications: an expressive script wordmark, a clean uppercase signature and a compact monogram. A coordinated colour palette connects embroidered apparel, printed cups and patterned pastry packaging without requiring the same composition on every surface.
A distinctive brand identity that connects Chiquita’s drink packaging, pastry presentation and staff apparel through a consistent combination of typography, colour and pattern.
Completed in 2025, the project provides Chiquita Coffee & Bar with a flexible visual toolkit for its brand applications. The portfolio presents the identity and its designed applications, without making unverified claims about sales, audience growth or business performance.
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(2016-26©)
