Brand identity & logo designBe the one
they remember.

We design the logo, colours, fonts and rules that make your business look the same, and look right, everywhere people meet it.

Scroll
In short

A brand identity is your business's face and handwriting: a logo people recognise, plus colours, fonts and simple rules that make every post, card and sign look like it came from you. Arteneldigitale designs them for small businesses and large companies in 15 countries.

A crowd of identical grey faceless mannequins, a metaphor for businesses that all look the sameOne mannequin in the crowd now wears a colourful geometric mask face and stands out

Most businesses look like everyone else.

Same template logo, same safe colours, same forgettable face in the crowd.

Customers decide in seconds who looks trustworthy.

When nothing stands out, they compare on price.

A brand identity gives you a face they remember.

That is why our own logo is a face. One look, and people know who it is.

Same bakery. Same street. A brand people stop for.

Drag the handle to see a neighbourhood shop before and after a brand identity: sign, awning, window, furniture and bags.

Bakery shop front before branding, with a faded plastic sign, cluttered window notes and mismatched furnitureThe same bakery after a brand identity, with an elegant painted sign, terracotta awning, clean window graphics and matching furnitureBeforeAfter
What you get

Your brand, built piece by piece.

Every project ends with ready-to-use files. Scroll to watch a brand come together, piece by piece.

01

A logo that works everywhere

A main logo, a simple version and a small icon, tested on a phone screen, a shop sign and a coffee cup.

SVG · PNG · PDF
02

Colours with exact codes

A palette that fits your personality, with the exact codes your printer, web designer and sign maker need.

HEX · RGB · CMYK · Pantone
03

Fonts that sound like you

A heading and body font pair. Bold or calm, playful or serious, always easy to read.

Font files or licence links
04

Brand guidelines

A short, visual PDF that shows your team and suppliers exactly how to use everything, so nobody "interprets" your logo again.

PDF
05

Packaging, cards and stationery

Cups, bags, stickers, business cards and letterhead, designed and print-ready.

Print-ready PDF
06

Social media templates

Post and story templates, so every post looks on-brand, even the ones you make yourself.

Canva or Figma

Real brands. Real stories.

Two identities we designed, from first sketch to the counter. One in Buenos Aires, one in Miami.

Chiquita Coffee & Bar wordmark
Buenos Aires, Argentina20253 weeks

Chiquita Coffee & Bar

The challenge: keep the warmth of a neighbourhood café, with a confident, contemporary personality that works on cups, packaging and clothing. We built a script wordmark, an uppercase logo, a monogram and a burgundy, cream and dusty-pink palette.

Three Chiquita iced drinks with the uppercase logo on pink display blocks
The uppercase logo on every drink
Croissant in Chiquita pastry paper printed with the monogram pattern
Monogram pattern for pastry packaging
Chiquita staff cap, apron and T-shirt in burgundy and cream
Staff apparel in the brand palette
Frankee's wordmark
Miami, USA2024Brand identity & packaging

Frankee's Burger

A smash-burger brand that needed to be loud and fun. We created a custom wordmark, a sunglasses-wearing burger mascot and a bold red-and-cream language, from wrappers and stickers to staff aprons.

Frankee's burger in branded wrapping paper on a steel tray with logo coasters
Wrapping paper with the logo pattern
Frankee's stickers with the burger mascot and the slogan Smash. Eat. & Repeat.
A mascot people want to stick everywhere
Red Frankee's staff apron with a checkered trim
Staff aprons that finish the look
See all 24 projectsExplore our work →
How it works

Four steps. No surprises.

Discovery call

We learn about your business, customers and competitors in a short call.

First concepts

You see different logo and style directions, with the thinking behind each one.

Refine together

You pick a direction. We fine-tune it with your feedback.

Hand-over

You get every file and your brand guidelines, ready to use the same day.

Track record

From Buenos Aires to Miami to Istanbul.

10years of brand and digital work
100+businesses served
15countries reached
3offices: Italy (HQ), USA, Türkiye
See all projects →

Questions people ask about brand identity

What is a brand identity?

A brand identity is how your business looks and feels everywhere: your logo, colours, fonts, images and tone of voice. A clear identity helps people recognise and trust you faster.

What is the difference between a logo and a brand identity?

A logo is one symbol. A brand identity is the full system around it: colours, fonts, images and rules that keep every touchpoint consistent.

How long does a brand identity project take?

It depends on the size of the project. Our Chiquita Coffee & Bar identity took three weeks. You get an exact timeline in your free plan before any work starts.

Which files will I receive?

Your logo in all common formats for web and print (SVG, PNG, PDF), colour codes, font files or licences, and a brand guidelines PDF.

Can you refresh my existing logo instead of starting from zero?

Yes. If people already know your logo, a refresh keeps what they recognise and fixes what holds it back.

Do you work with businesses outside Italy?

Yes. Arteneldigitale is headquartered in Italy, has offices in the USA and Türkiye, and has worked with more than 100 businesses in 15 countries, from Buenos Aires to Miami.

Let's make you unforgettable.

Tell us about your business in one sentence. We reply within one business day with a free, clear plan.

Ready when you are

Make your brand unforgettable.

© 2026 Arteneldigitale. All rights reserved.Made within Italy, the USA & Türkiye