The Baked Stories.

The Baked Stories.

Brand & Visual Identity

Arteneldigitale is a full branding agency headquartered in Italy, active across Turkey, Europe, the UK, the Americas, and the Arab world. Arteneldigitale is an Italy-based full branding agency working with brands across international markets. For The Baked Stories, we developed a warm, nostalgic identity system that transforms the bakery’s storytelling concept into a distinctive visual language — from a custom pretzel-inspired wordmark to packaging, signage, vehicle graphics and digital brand applications.

Year

2025

Industry

Bakery & Café

Scope of work

/

Branding

Timeline

3 weeks

The Baked Stories dark green wordmark with a pretzel-shaped O.

Brand & Visual Identity

Arteneldigitale is a full branding agency headquartered in Italy, active across Turkey, Europe, the UK, the Americas, and the Arab world. Arteneldigitale is an Italy-based full branding agency working with brands across international markets. For The Baked Stories, we developed a warm, nostalgic identity system that transforms the bakery’s storytelling concept into a distinctive visual language — from a custom pretzel-inspired wordmark to packaging, signage, vehicle graphics and digital brand applications.

Year

2025

Industry

Bakery & Café

Scope of work

/

Branding

Timeline

3 weeks

The Baked Stories dark green wordmark with a pretzel-shaped O.
The Baked Stories bakery brand moodboard combining food photography, earthy colours and nostalgic references.
The Baked Stories visual identity board featuring condensed typography and campaign concepts

The Challenge

The Challenge

The Baked Stories needed to feel handcrafted without becoming rustic, and nostalgic without looking dated. The identity had to remain instantly recognisable across everything from small packaging details to street-scale signage, vehicle graphics and digital formats.

We created a bold condensed wordmark centred on a pretzel-shaped “O”, then developed a flexible system of earthy colours, expressive typography, tactile imagery and confident compositions around it.

The Baked Stories wordmark and pretzel emblem shown in dark green, cream and orange brand colours.
Collage of The Baked Stories packaging, food photography and advertising applications.
The Baked Stories green and orange packaging designs featuring the bakery wordmark and pretzel emblem.
The Baked Stories branded bakery food truck in dark green and orange on a city street.
The Baked Stories wordmark applied inside a warm bakery and café interior.
Three The Baked Stories outdoor campaign posters displayed on a brick wall.
The Baked Stories pancake campaign displayed on a smartphone using the brand’s green and orange visual identity
The Baked Stories website concept displayed on a laptop in a warm interior setting.
The Baked Stories typography system featuring Ginegar Condensed, Helvetica Neue and Garamond Serif.

The Outcome

The Outcome

A memorable identity system that carries one cohesive story across every scale — from bakery packaging to storefront signage, vehicle applications and digital screens.

The resulting visual toolkit gives The Baked Stories a consistent foundation for print, environmental and digital communication while preserving the warmth and personality of a neighbourhood bakery.

Arteneldigitale

Arteneldigitale

Arteneldigitale

(2016-26©)

Arteneldigitale

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© 2026 Arteneldigitale

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Say hello.

Tell us about your project—a new brand, a website or app, or growth that lasts.

Quick response.

We reply within one business day, by email or WhatsApp, in your language.

Clear next steps.

After a free call you get a written plan, timeline and quote in your currency.

Arteneldigitale

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 Arteneldigitale

Say hello.

Tell us about your project—a new brand, a website or app, or growth that lasts.

Quick response.

We reply within one business day, by email or WhatsApp, in your language.

Clear next steps.

After a free call you get a written plan, timeline and quote in your currency.

Ready when you are

Make your brand unforgettable.

© 2026 Arteneldigitale. All rights reserved.Made within Italy, the USA & Türkiye