Google Ads and Meta Ads often report performance in separate systems. The challenge was to connect campaign structure, media spend, purchase value, bidding strategy and tracked sales without losing the native context of either platform.
We organised the reporting around cost, CPC, conversions, purchase value, ROAS, impressions, reach and commerce revenue. Account names and identifying fields are redacted, while the original platform layouts and metric relationships remain intact.
A unified advertising system that makes Google Ads, Meta Ads and commerce revenue comparable — helping teams allocate budget using evidence rather than assumptions.
Selected anonymised benchmark views include 46 Meta campaigns, AED 733K in purchase value, AED 142K in spend, 5.16× average purchase ROAS, 18.71× top campaign ROAS and AED 280K in tracked total sales. Results vary by market, offer, tracking quality, attribution window and campaign maturity.
Next projects.
(2016-26©)
