Steel House.

Steel House.

3D Architecture & Exhibition Design

Arteneldigitale is a full branding agency headquartered in Italy, active across Turkey, Europe, the UK, the Americas, and the Arab world. Arteneldigitale developed a complete architectural design and 3D presentation system for Steel House, an IEG Group brand based in Aksaray, Türkiye. The project spans original tiny house and prefabricated home concepts, product-focused architectural renders, an exhibition stand built around a full-scale mobile house and an animated visualisation of IEG Group’s corporate facility.

Year

2024

Industry

Prefabricated & Light Steel Construction

Scope of work

/

3D Modelling

/

Motion Design

Timeline

4 weeks

Steel House colour logo featuring a teal roof, red and grey wordmark for use on light backgrounds.

3D Architecture & Exhibition Design

Arteneldigitale is a full branding agency headquartered in Italy, active across Turkey, Europe, the UK, the Americas, and the Arab world. Arteneldigitale developed a complete architectural design and 3D presentation system for Steel House, an IEG Group brand based in Aksaray, Türkiye. The project spans original tiny house and prefabricated home concepts, product-focused architectural renders, an exhibition stand built around a full-scale mobile house and an animated visualisation of IEG Group’s corporate facility.

Year

2024

Industry

Prefabricated & Light Steel Construction

Scope of work

/

3D Modelling

/

Motion Design

Timeline

4 weeks

Steel House colour logo featuring a teal roof, red and grey wordmark for use on light backgrounds.
Steel House exhibition stand featuring a full-scale mobile tiny house, reception counter and seating area.
Two-storey red prefabricated home with white trim designed for the Steel House collection.

The Architectural Design Challenge

The Architectural Design Challenge

Steel House required a flexible visual system capable of presenting different prefabricated homes, a mobile tiny house, an exhibition experience and the wider IEG Group facility within one coherent architectural language.

We designed each house concept, developed the exhibition stand around a full-scale mobile unit and produced contextual 3D renders that communicate form, material, scale and intended use before construction.

Blue single-storey prefabricated home with a covered entrance in a landscaped setting.
Modern grey steel house with yellow facade accents and a covered outdoor terrace.
Light grey modular home beside a swimming pool in a landscaped residential setting.
Dark grey single-storey steel bungalow with a covered entrance and garden setting.
Two-storey light steel villa with balconies, a white facade and landscaped driveway.
Red single-storey prefabricated bungalow with a covered veranda and garden surroundings.
Compact green prefabricated home with white trim rendered in a wooded landscape.

3D Visualisation & Project Outcome

3D Visualisation & Project Outcome

A diverse architectural presentation library connecting product design, exhibition experience and corporate-scale visualisation for Steel House and IEG Group.

The completed work combines ten selected architectural renders with a 49-second, 60 fps facility animation, presenting the brand’s residential products and physical environments across still and moving formats.

Arteneldigitale

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Arteneldigitale

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Say hello.

Tell us about your project—a new brand, a website or app, or growth that lasts.

Quick response.

We reply within one business day, by email or WhatsApp, in your language.

Clear next steps.

After a free call you get a written plan, timeline and quote in your currency.

Arteneldigitale

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 Arteneldigitale

Say hello.

Tell us about your project—a new brand, a website or app, or growth that lasts.

Quick response.

We reply within one business day, by email or WhatsApp, in your language.

Clear next steps.

After a free call you get a written plan, timeline and quote in your currency.

Ready when you are

Make your brand unforgettable.

© 2026 Arteneldigitale. All rights reserved.Made within Italy, the USA & Türkiye